„Max & Min@"

• Acquisition and expansion of media literacy
• Prevention of excessive media use and (cyber)bullying among pupils
• Building a bridge between media education at school and media education at home
• Promotion of media literacy among teachers and school social work professionals

A ‘Max & Min@’ method box is required to implement the programme. The method box can only be ordered after participating in a ‘Max & Min@’ training course. Thanks to funding from the KKH Kaufmännische Krankenkasse health insurance fund, the cost price of a ‘Max & Min@’ method box is €135.

By participating in a ‘Max & Min@’ training course, you will also gain access to the internal area of the ‘Max & Min@’ programme on this website. There you will find further information and print materials that you will need to implement the programme (e.g. worksheets).

Villa Schöpflin organises a digital network meeting once a year so that you can exchange ideas about the implementation of the programme with other trained ‘Max & Min@’ specialists.

Are you a teacher or school social worker and would like to receive training on how to implement the programme?
Please contact the relevant trainers in your region and enquire about the next training date.
You can find the right contact person using the interactive map of all Max & Min@ trainers or the list of all Max & Min@ trainers.

“Max & Min@” was developed by Villa Schöpflin gGmbH in collaboration with teachers, school social workers, and media education specialists, and is funded by KKH Kaufmännische Krankenkasse. The achievement of the interactive program’s objectives was evaluated in 2018 using qualitative methods by Univation – Institut für Evaluation GmbH. Current research by Univation – Institut für Evaluation GmbH is examining the impact of “Max & Min@” on various target groups. Results are expected in spring 2028. The impact study is funded by KKH Kaufmännische Krankenkasse.

The program was originally designed for grades 5 and 6. Given that device ownership and media usage patterns have changed significantly since 2018, the program’s target group was expanded to include grade 4 following a nationwide pilot test in 2024.

Due to the program’s strong practical relevance and positive evaluation results, the KKH is supporting the establishment and management of the nationwide “Max & Min@” network. To this end, Villa Schöpflin gGmbH has developed a train-the-trainer concept. In this process, prevention specialists are trained to become trainers who, in their region, train other prevention specialists, teachers, and school social workers to become “Max & Min@” facilitators. These facilitators then conduct “Max & Min@” independently and maintain close contact with the trainers or specialized agencies that trained them.

Take a look at our ‘Max & Min@’ flyer.